Summer is usually a time for blockbusters, but Warner Bros. Discovery is giving us more than Superman this year. Max brought back its former name, HBO Max, on Wednesday, according to a press release.
The company first announced the change to the streaming service during its Upfront presentation in May, and judging by this meme it shared, the media giant has a sense of humor about it.
The streaming service was originally rebranded as Max in May of 2023 when it merged content from HBO Max and Discovery brands. During the past two years, we’ve seen the logo change from purple to blue and then black, along with the name flip. What’s the reasoning behind the revamp this time around?
“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” said Warner Bros. Discovery CEO David Zaslav, according to a May press release. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
Your home screen will change to reflect the streamer’s updated name and logo, but it’s unclear whether HBO Max’s library will change. The platform is home to content for HBO, Max Originals, Warner Bros., the DC universe, HGTV, B/R Sports, Adult Swim and more.
During the event, J.B. Perrette, CEO of streaming, explained how the move aligns with the platform’s programming. “We will continue to focus on what makes us unique — not everything for everyone in a household, but something distinct and great for adults and families,” he said. “It’s really not subjective, not even controversial — our programming just hits different.”
