Things are looking bright for those who want to nab a great TV in 2025 at a substantial discount. There’s usually a great deal happening on a mid- or high-end TV from LG, TCL, Hisense, or Amazon’s own Fire TV brand — even if the biggest discounts remain reserved for Black Friday, Cyber Monday, Amazon Prime Day, and during the lead-up to the Super Bowl.
Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom, or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals.
The best 4K TV deals for most people
Samsung’s Q8F is available for around $697.99 ($50 off) at Amazon and Best Buy for the 55-inch model, which is its lowest price ever and an excellent value for a QLED 4K TV. Its quantum dot LED panel boasts great contrast (especially in HDR content). The Q8F has a 120Hz panel and four HDMI 2.0 ports. This means you can play in 4K at up to 60Hz with a Nintendo Switch 2, Xbox Series S/X, or a PlayStation 5 Pro, or at a faster 120Hz refresh rate bumped down to 1440p resolution. Samsung is also including two free months of Xbox Game Pass Ultimate with purchase, which will allow you to stream games directly to your TV through the cloud, eliminating the need for a console.
The TV is powered by Samsung’s Q4 AI processor, which is used to upscale HD video to 4K when necessary, to optimize the picture in real-time, and make navigating its interface feel snappy. Samsung also touts the Q8F’s audio system, which adjusts the EQ and boost dialogue volume when needed. If you’ve cut the cord with cable, you can watch over 2,700 free channels of TV (over 400 of which are exclusive to Samsung TVs) in addition to streaming services. You can save $200 by jumping up to the 85-inch model, which is on sale for around $1,899.99 at Amazon and Best Buy.
If you want a 55-inch TV with a gorgeous and bright QD-Mini LED panel without spending over $1,000, the TCL’s QM7K is the set to get. It’s currently available for around $748 (originally $1199.99) at Amazon and Best Buy, which is its lowest price ever. It features a native 144Hz refresh rate with support for up to 288Hz speeds at 1080p when playing games with VRR. However, only two of its four HDMI ports support those speeds; the other two top out at 4K/60Hz or 1440p/120Hz. It also features a dynamic light algorithm to prevent images from appearing washed out.
The TV boasts up to 2,500 local dimming zones, according to TCL, but that depends on the size you get. The folks at RTINGS found out that the 65-inch version has 966 zones, though even with fewer of them in the 55-inch model, it should still provide good brightness control. Having more dimming zones means the TV can control the brightness of more precise sections of the screen, helping to avoid blooming, which is when an area around the source of light on the screen is too bright, breaking the realism of the image. The QM7K is powered by TCL’s AiPQ Pro processor, which uses AI to manage its contrast, color, clarity, motion, and upscaling. TCL partnered with Bang & Olufsen to provide the TV’s audio system. You can get a 75-inch model for around $999.99 at Best Buy if you need a bigger screen.
$748
TCL’s midrange QM7K has a QD-Mini LED TV with a 144Hz refresh rate, hundreds of local dimming zones for more precise brightness controls, and a Bang & Olufsen audio system.
We have a dedicated section for high-end OLED TV deals below, but Panasonic’s Z85 is such a good value that it deserves consideration for folks who may be on a budget. The 65-inch model is on sale for $997.99 ($802 off) at Amazon, which is one of the deepest discounts on our list. The Z85’s OLED panel is its standout feature, as it achieves perfect black levels and vivid color. It has a 120Hz refresh rate panel, and two of its four HDMI ports support that speed at 4K. The Z85 also supports both Nvidia G-Sync and AMD FreeSync Premium, which minimize screen tearing and other visual artifacts when playing on a PC with a compatible video card.
The 4K TV features an HCX Pro AI Processor MKII to control its color, contrast, and clarity, optimizing the image and sound quality of whatever you’re watching in real-time. The TV’s audio system features a built-in subwoofer for enhanced bass. The Z85 runs FireOS, Amazon’s entertainment-focused OS, so you have the option to use many functions by asking Alexa via its voice-enabled remote. A 55-inch model of the Z85 is also available at Amazon for $897.99.
$898
Panasonic’s Z85 is an incredibly good value for an OLED TV at its size. It has a 120Hz refresh rate screen, support for AMD FreeSync and Nvidia G-Sync, and a Dolby Atmos-compatible audio system with built-in subwoofer.
The best 4K TV deals for those on a budget
Roku’s Select Series TV is a great choice for anyone who’s looking to upgrade to a huge 4K set without spending much. The 65-inch model is around $348 (roughly $50 off its typical price) at Amazon and Best Buy. The TV has an LED panel and 60Hz refresh rate, with support for HDR10 Plus, specs that are totally sufficient for watching any kind of content. It runs Roku OS, and comes with a remote that has a microphone inside, so you can search for content with either Roku’s Voice Assistant, Amazon’s Alexa, or the Google Assistant. This TV also works with AirPlay, so you can mirror your Apple device’s screen to the big screen TV.
Roku’s Select Series TV allows you to access over 500 channels of FAST (Free Ad Supported TV) channels, along with Roku’s original TV shows and movies, including The Great American Baking Show and Weird: The Al Yankovic Story for free. This is the best deal we’ve found on a TV this large, although Roku has a 43-inch model for $229 ($20 off) at Amazon and Best Buy if you need a set for a smaller space. You can also get an 85-inch model for $889 ($250 off) at Amazon and Best Buy if you’re setting up a budget-conscious home theater system.
$348
Roku’s Select Series TV is a great budget-priced 65-Inch 5K TV. It supports HDR10+, can be used with Roku Voice, Amazon’s Alexa or the Google Assistant. You can use AirPlay to mirror your Apple device’s screen onto the TV.
If your budget is under $500, the 55-inch Hisense QD7 has a lot to offer for its current sale price of around $357.99 ($142 off) at Amazon and Best Buy. It features a QLED panel that can deliver more contrast and brightness than a typical LED TV, with support for HDR10 Plus and Dolby Vision with a peak brightness of 600 nits. The 4K set features a processor capable of AI upscaling and full array local dimming with 160 local dimming zones. A panel with full array local dimming offers better control of brightness and contrast than direct- or edge-lit LED panels (this video from LG shows how it works, but lower your volume first), providing a more consistent picture across the entire screen. The QD7’s obvious weak point is gaming, due to its 60Hz refresh rate, but if that’s not important to you, it remains a superb value. If you want a larger TV, you can get a 65-inch model for $469.99 ($130 off) at Amazon.
$358
The QD7 has a QLED panel that can display over a billion colors and supports multiple HDR formats. It can also upscale HD content using AI and offers support for Dolby Atmos.
The best deals on high-end 4K TVs
If you want a TV for playing video games and enjoying 4K Blu-rays from the Criterion Collection without compromises, an LG G5 is the premium choice. The 55-inch model received its first price drop to around $2,296.99 ($203 off) at B&H Photo and Amazon. LG claims that the 4K TV’s OLED panel offers a 33 percent jump in brightness over its predecessor. It has a 120Hz refresh rate, with support for Nvidia G-Sync, AMD FreeSync Premium, plus a near-instantaneous 0.1ms response time, and fast gaming at 165Hz with VRR available on all four of its HDMI ports. The G5 can also play games via the cloud with the Xbox app.
The TV’s Alpha 11 4K AI Processor enables AI Picture Pro to manage the brightness, depth, and clarity of every frame, and it will automatically upscale non-4K video. The G5’s audio system features five up-firing speakers, providing more sophisticated surround sound than most TVs can provide. LG’s G5 is a luxe TV with great specs that will likely remain on the cutting edge of screen tech for the next few years. LG offers a 65-inch model that’s on sale for around $2,996.99 ($403 off) at B&H Photo and Best Buy.
$2297
The LG G5 is a top-of-the-line OLED TV with perfect contrast, a powerful AI processor, a 120Hz refresh rate, 4,000 nits maximum brightness, support for Nvidia G-Force, AMD FreeSync Premium, and a .1ms response time.
The LG C4 is the company’s 2024 best all-around OLED TV, and the 65-inch model currently on sale for around $1,396.99 ($204 off) at B&H Photo and Best Buy. Like the G5, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and G5 is its maximum brightness. The C4 tops out at an advertised 1,000 nits, though that will vary depending on the content you’re watching. It has a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. The LG C4 shares many of the same core features as the G5, but at nearly $1,000 less. You can also save on the 77-inch model, which is on sale for around $2,496 ($1000 off) at B&H Photo.
$1397
LG’s C4 has the same refresh rate and gaming-centric features, with a fast AI-enabled processor and perfect contrast on its OLED panel.
If you love playing games or watching movies, but don’t have space for a massive OLED TV, LG’s B4 is 48 inches and down to just $599 ($100 off) at Best Buy. It features a 120Hz panel with support for AMD FreeSync Premium, Nvidia G-Sync, VRR gaming, and a 0.1ms response time just like the premium C4. The 4K set has an a8 AI Processor 4K that’ll upscale non-4K video and optimize video and audio quality better than its predecessor, though not as well as the chips in LG’s higher-end TV models. The B4 also has LG’s Gallery Mode for displaying photos or paintings when you’re not actively using it. If you’ve never tried an OLED TV before, LG’s B4 is an excellent choice at its current sale price. You’ll get great contrast and all of the important gaming features available on higher-end TVs while spending substantially less. Walmart has discounted the 55-inch model down to $896.99 ($303 off)
$599
LG’s B4 has many of the same gaming features as the higher-end C4 and G5, including a 120Hz panel and support for Nvidia G-Sync and AMD FreeSync Premium. Its AI processor will also improve the quality of non-4K TV shows and movies you watch.
Sony’s 65-inch A95L is a premium TV with features that should appeal to gamers and cinephiles alike. It has a 120Hz panel and two HDMI 2.1 ports (four HDMI ports total), so you can play games in 4K at up to 120 frames per second. Its two HDMI 2.0 ports are fine for last-generation consoles like the original Nintendo Switch. If you connect a PS5, the TV will adjust its video settings based on the genre of game you’re playing, which is a nice touch, but games on that console will look incredible on any OLED set.
Sony’s Cognitive Processor XR powers the A95L, which enables better motion processing so sports and games look less blurry. It also claims to improve the contrast and colors compared to previous generation Sony TVs. It has a peak brightness of 1,300 nits according to lab tests by Tom’s Guide, which is higher than most of the other OLED TVs we found on sale.
The A95L is a Bravia-series TV, which means it can access Sony’s Picture Core. This video on demand service has the highest-bitrate (aka video quality) of any streaming platform, which means what you watch will look closer to an uncompressed 4K Blu-ray than a 4K stream from Netflix. Its library is limited, but Sony includes 10 credits with A95L, so you can download movies to keep forever, and a 24-month subscription that lets you stream videos from the library.
If you want a higher-end OLED TV, Sony’s A95L is a great choice and has features you won’t find on non-Sony TVs. You can also get the 65-inch model on sale for $2698 ($801 off) at Amazon.
$1998
Sony’s XR A95L has a 120Hz panel, 1,300 nit peak brightness, Cognitive Processor XR, exclusive gaming features when it’a connected to a PS5, and can access the high-fidelity Sony Pictures Core streaming service.
Update, July 16th: Updated pricing and availability, and added new deals on Sony’s A95L and Roku’s Select Series TVs.
