Is three better than two? Apparently, we’re about to find out again.
Samsung is expected to launch its Galaxy Z TriFold in South Korea on Sept. 29 in its third Unpacked event of 2025, according to Korean news sites. At the same time, the company will introduce its Project Moohan mixed-reality headset and AI smart glasses, reports said.
CNN later reported that Samsung is considering introducing the phone in the US and other markets outside Korea.
If Samsung does indeed unleash the Galaxy Z TriFold later this month, it would be the second triple-screen phone. Huawei rolled out its Mate XT last year in China, and we liked it. The Mate XT is not available in the US.
The late September Samsung event would follow Apple’s introduction of the iPhone 17 lineup and the iPhone Air by about three weeks. Those new iPhones go on sale Friday. Apple has been rumored to have a folding phone of its own in the works for its iPhone 18 line, expected in the latter part of 2026. The new, ultra-thin iPhone Air offers a hint of potential design considerations for a foldable Apple phone.
Samsung did not respond to CNET’s request for comment.
‘Incredibly expensive and niche’
Tech influencer Austin Evans, who has 5.68 million YouTube subscribers, said that after living with the Z Fold 7, he’s confident that Samsung will do well with its triple screen.
“It’s going to be incredibly expensive and niche, but to me it serves two roles for Samsung: a halo effect from its other products, and a way to continue their quest to own the foldable space in a way they had kind of lost the last few years to the Chinese market,” Evans told CNET.
Evans isn’t convinced about the practicality or durability of trifolds just yet.
“I’m sure the production will be incredibly limited,” he told CNET. “A handful of enthusiasts will buy them to flex on their friends. Everyone else will look at it as a cool Samsung phone and go buy an S25.”
‘Trifold’ is a misleading term
Although the term “trifold” is being widely used, these types of phones only fold on two hinges. We prefer the term “triple-screen phone” because of the three displays that are available when the phone is fully unfolded.
Due to several rumors, we already have some idea of what the Z TriFold might look like. According to animations that @TechHighest showed on X last week, its main display will apparently fold in from the sides. When the phone is closed, there is a separate display on the other side of the phone.
A report from South Korea also outlined more specs: a 10-inch OLED display, a triple-camera system with a 200-megapixel main camera, a 12-megapixel ultrawide camera, and a 10-megapixel telephoto camera. The price tag should be about $3,000.
AI smart glasses
Samsung also appears ready to challenge Meta Ray-Ban smart glasses with its own intelligent specs. Samsung’s version will reportedly be audio only, powered by Qualcomm’s AR1 chip for AI smart glasses, and will presumably run Android XR.
Evans isn’t so sure that Samsung will be able to compete with Meta.
“Meta has such a dominating position with Ray-Ban right now, and the rumors seem pretty clear that we’ll be getting a big update at Meta Connect this month,” he said. “Samsung is right to try it, but I’m skeptical [it’s] the company that will crack this. It does feel like Meta’s market to lose.”
