Creating AI content is easier than ever now. But that means that slop, aka bad, useless or misleading information made by AI, is more present than ever, especially on social media. Image-pinning site Pinterest will now allow you to do something about it.
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On Thursday, Pinterest announced that users on Android and the web can now reduce the number of AI-generated posts they see in their home feed for certain categories. The iOS release rolls out in the coming weeks.
How to reduce AI in your Pinterest feed
You can find the new settings in the home feed tuner section of your Pinterest account, where a new “GenAI Interests” tab will be. From there, users can limit the number of AI posts they see on their home feed by toggling the switch to the off position.
Pinterest says it’s starting with categories that are highly prone to AI generation or modification. The company expects to add more options based on user feedback.
It’s important to note that nowhere does it say that the new settings will eliminate the generated AI content, only reduce it in specific categories.
Pinterest Chief Technology Officer Matt Madrigal says the site isn’t looking to eliminate all AI-made posts. He says the new controls strike “the right balance between human creativity and AI innovation.”
