July ‘Circana’ report shows game subscription spending is up

The latest video game industry sales figures for the U.S. are in, with Circana executive director and analyst Mat Piscatella sharing the details for July 2025 via Bluesky, including the news that video game subscription spending is still up.

Per Piscatella, non-mobile video game subscription spending (which includes services like Xbox Game Pass and PlayStation Plus) was up 21% year-over-year, a not-insignificant increase.

Electronic Arts’ College Football 26 was the best-selling game of the month, dethroning Elden Ring Nightreign, which had stayed on top as the best-seller for June and May. The bundle, including College Football and Madden NFL 26 (which launched earlier in August, and so is not included in this month), took the #2 spot.

Nintendo’s Donkey Kong Bananza placed third, an impressive feat considering Nintendo doesn’t report digital sales. Xbox had two debuts this month, with Activision’s Tony Hawk’s Pro Skater 3 + 4 and Obsidian Entertainment’s Grounded 2 placing at #4 and #8, respectively.

Hardware spending was up 21% year-over-year for the month, driven heavily by the Nintendo Switch 2, which has now sold over 2 million units in the U.S and was the best-selling console of the month. Sales of the PlayStation 5 and Xbox Series X|S were down 47% and 69% year-over-year, respectively.

Overall, video game spending reached $5.1 billion for the month, up 5% year-over-year.

Below, you’ll see the best-selling games of June 2025 and the year so far. As always, Circana tracks game sales through dollar amounts, not copies sold. Some publishers, now including Ubisoft, also do not share digital data, hence the disappearance of Assassin’s Creed Shadows from the charts.

July 2025 Circana sales charts: Here are the top 20 best-selling games in the U.S.