Black Friday is still nearly a month off, but that hasn’t stopped the big-name retailers — specifically Amazon, Walmart, and Best Buy — from discounting a slew of Fitbit devices in the run-up to the main event. Most of the company’s smartwatches and fitness trackers are either matching or exceeding their lowest price to date, and in some cases, they’re the cheapest they’ve been since last year. We don’t know with certainty whether these prices will drop further after Thanksgiving, but the current Fitbit deals are very good.
Now is also a great time to pick up a Fitbit because the company has started rolling out the beta of its new AI-powered fitness coach. It’s starting with Android users who’re subscribed to Fitbit Premium ($9.99 per month / $79.88 per year), but Fitbit product manager Taylor Helgren recently told The Verge the plan is to expand it to iOS users “later this year.” We got a brief hands-on with the fitness coach a few months ago, but haven’t tested it thoroughly enough to render a final verdict. Still, if you’ve been hesitant to jump on the Fitbit wagon since Google’s acquisition of the company, the new features are a great sign that Google remains committed to the platform going forward.
