Back in mid-July, a rumor from Bloomberg’s Mark Gurman, who is always in the loop when it comes to Apple-related info, claimed the iPhone 17 family’s launch event would be taking place the week that commences on September 8. Gurman then speculated that it could happen on September 8, 9, or 10, since the 12th is a Friday and Apple never holds launch events on Fridays, and September 11 is probably a date it wants to avoid any connection to.
Today, some unnamed sources from within German carriers have allegedly spilled the beans on the exact date of the upcoming event: Tuesday, September 9.
Apple will then release the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max on September 19, which is the Friday after the event – that is the traditional thing to do for Apple with regard to availability in the initial batch of markets.
As you undoubtedly know by now, the iPhone 17 Air will be insanely thin and light and will replace the Plus model which has been the worst seller of the family. Whether the Air will be any better remains to be seen – it does naturally have its thin profile and lightness going for it, but will sacrifice battery life and camera prowess in the process.
Source (in German)
