Do you have what it takes to be the final survivor in your favorite horror movie? Or are you too unfit to outrun the murderous slasher from Friday the 13th?
Peloton’s new collaboration with the companies behind the hockey-masked movie murderer, Jason Voorhees, brings the campy horror of Camp Crystal Lake to your exercise routine.
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The exercise company joined forces with Jason Universe and Horror, Inc., the original owners of the Friday the 13th film franchise, to assemble three classes inspired by the infamous movie killer. Instructors, appropriately dressed as camp counselors, run themed exercises based on trying to survive Jason’s rampage.
The first class, a 30-minute ride with instructor Camila Ramón, runs from the Peloton studio to Camp Crystal Lake. As cyclists get closer to their final destination, it becomes clear that they’re riding for their lives.
The second class is a 30-minute boot camp with instructor Rebecca Kennedy, focused on improving muscle strength. Kennedy starts with a normal routine before transitioning into training about how to escape the creepy camp.
The session concludes with a 10-minute meditation with instructor Denis Morton focused on breathing techniques that help with “facing your demons and finding calm in scary times.”
Immersive storytelling meets exercise
The new series of exercises is a clever bit of storytelling that blurs the line between reality and fiction. This Jason-themed narrative feels like Peloton’s attempt at an alternate reality game.
“We’re so excited to bring this haunting series to our Members, unlocking a new way for our community to experience a physical journey like never before,” said Ramón. “Reimagining the Jason Universe and Camp Crystal Lake onto our platform allows us to explore a new type of immersive storytelling.”
If you want to survive Jason’s latest killing spree, you’ll have to train hard. While the killer usually ambles forward at a glacial pace, he always seems to show up just when someone gets too comfortable. The original Friday the 13th movie came out 45 years ago, so Jason has decades of slasher experience under his moldering belt.
All three of the new Jason-themed Peloton classes are available to members now. A commemorative limited edition T-shirt featuring Jason Voorhees is also available on Peloton’s apparel website. The scariest thing is its price — $49.
