There’s no doubt that the gaming industry is changing in multiple ways, with both PC and console manufacturers investing in portable gaming experiences via handheld devices, and consoles utilizing technologies like Nvidia and AMD’s upscaling in DLSS and FSR, respectively.
We’re seeing rumors of Sony making a new native handheld (a step up from the remote play PlayStation Portal device), and especially, the recent ROG Xbox Ally handhelds from Microsoft and Asus, take center stage. The strongest variant, the ROG Xbox Ally X, has been a point of contention, with a price tag set at $999 / £799 / AU$1,599, costing more than a powerful PS5 Pro.
Premium pricing could destroy a major foundation of the console gaming appeal
It’s one thing to offer a premium option, as Sony has done with the PS5 Pro, providing more powerful hardware to push visual fidelity and performance in games a step further. However, it becomes an issue if either the PS6 or the next-gen Xbox console’s base model is so ‘high-end’ in terms of hardware that consumers may have no choice but to spend significantly more than usual.
I’ve been a console gamer (now primarily on PC) long enough to know that one of the fundamental aspects of console gaming is affordability, ensuring couch gameplay is still accessible to a wide range of gamers. However, if we begin to see console starting prices at $999 or $1,099 (which isn’t off the charts at this rate), it partly defeats the purpose of console gaming.
One of the many reasons console gamers won’t move over to PC gaming is because of pricing, and while there is only so much Sony and Microsoft can do to keep prices within a reasonable standard while providing more powerful hardware, high prices may not resonate well with console gamers.
Frustration from consumers may be the case, especially if these teased consoles from Sony and Microsoft fail to meet the ‘high-end’ and ‘very premium’ standards that are being touted. We’ve already seen this unfold with the ROG Xbox Ally X; to put it simply, the handheld’s value is arguably poor considering the alternatives with very similar performance and power at half its $999 price, i.e. the original Asus ROG Ally using the Ryzen Z1 Extreme.
If next-gen console prices take a step up above the PS5 Pro’s $699.99 / £699.99 / AU$1,199, then what stops gamers from switching over to PC for potentially better hardware around similar prices? That’s already the view I and other consumers share with the PS5 Pro, but handhelds like the ROG Xbox Ally X or Lenovo Legion Go 2 ($1,099.99 / £899 / AU$1,809) have become the center of that discussion.
You could likely still be paying for annual subscriptions on a high priced console
I’ve touched on this matter previously, but PS Plus and Game Pass subscriptions (which are required for online multiplayer access on console) are part of the reason why I believe PC gaming is cheaper in the long run compared to console gaming.
I think it’s safe to say Microsoft and Xbox are continuously proving my point by increasing Game Pass prices, leaving the annual Ultimate tier option costing nearly as much as an Xbox Series S console, but I digress.
With this in mind, not only could console players potentially be paying a lot for online services, but also similar (or at least close enough) prices to what PC gamers would pay for a new rig or components, making the overall expense more than what’s found on PC in many cases. Again, these are hypothetical scenarios, as neither the Xbox nor the PlayStation consoles have even been announced, but the market has a trend that backs up my argument of high starting prices.
Aside from optional subscription plans on PC like PC Game Pass, EA Play, or Ubisoft+, hardware ends up being the biggest hurdle in expenses.
Overall, having seen frequent price hikes from both Sony and Microsoft recently (mostly from the latter), it’s left me even less confident that either will be reasonable with pricing for next-gen hardware – and I hope that by the time both are revealed, I’ll be proven wrong.
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