20 Best Black Friday TV Deals (2025)

Looking for a new screen this holiday season? Every TV has been released for the year, which makes now a good time to upgrade yours to whatever has been tickling your fancy (now that you’ve read our extensive TV coverage). We’ve assembled our favorite models on sale this Black Friday weekend, which include TVs from virtually every major brand. Whether you’re after a flagship QD-OLED or a cheap TV for a guest bedroom, we’ve got you covered. Check out the full list of deals below.

For more great discounts, check out our Best Black Friday Deals roundup and all of our deals coverage here.

Updated November 30: We’ve updated prices and added streaming deals to this guide, including devices from Roku, Google, and Amazon.

OLED TV Deals

This model stands as a top-tier OLED option this year. While we haven’t tested this exact unit, previous C-series models have consistently offered a perfect balance of brightness and color, making them excellent for gaming and fast-moving sports. The perfect black levels of OLED panels are the real draw here, making cinematic scenes in space or your favorite horror movies more immersive than ever.

The Samsung S95F features a refined matte screen that eliminates glare with minimal sacrifice to image depth. Its QD-OLED panel delivers a dazzling picture with crystal-clear processing, vibrant color, and brightness that rivals the best OLEDs. This highly versatile TV includes four HDMI 2.1 ports for 165-Hz gaming. While the Tizen interface can be sluggish and it lacks Dolby Vision, these are minor quibbles given its knockout performance in any lighting.

As LG’s flagship OLED, the G5 is arguably the most stunning display we’ve encountered. At this sale price, it’s an obvious upgrade for anyone building a serious home theater.

Sony commands a premium price due to its industry-leading image processing, which often results in a perceptibly sharper and more refined picture than competing models.

Photograph: Amazon

We prefer the Bravia 8, but the Bravia 7 is a beautiful display, with impressive brightness, vivid colors, and sharpness for details. According to WIRED reviewer Ryan Waniata, its biggest flaw is its off-axis viewing. —Boutayna Chokrane

Photograph: Ryan Waniata

The Samsung S90D remains a top-tier TV, offering incredible contrast with deep blacks and impressive OLED brightness. Its quantum dot technology delivers intense, natural color. With a 144-Hz refresh rate, VRR, and built-in cloud gaming, it’s our top choice for gamers. While it lacks Dolby Vision, it is a premium screen now priced below many midrange competitors.

LED TV Deals

Photograph: Ryan Waniata

Topping our best TVs guide, this is an excellent choice for the average viewer. This TV delivers vibrant color accuracy, superior image processing, and access to almost every streaming app. Its Mini LED backlight provides deep contrast and performs well in well-lit spaces, and TCL’s anti-glare coating handles direct sunlight effectively.

The Hisense U7 series is exceptionally bright for its class, offering vibrant quantum dot color and strong contrast with minimal blooming. It supports all major HDR formats and includes premium gaming features like HDMI 2.1 across all four ports—a rare find. While it has some minor drawbacks, its performance and features are unmatched for the price.

This premium TCL model is ideal for brightly lit environments and sports viewing, largely due to its exceptional peak brightness levels.

TCL/Amazon

WIRED reviewer Ryan Waniata says you shouldn’t buy the QM7K at full price, but if you can get the 65-inch model for $1,000 or less, it’s a pretty enticing choice. Today, you can get it for just $798. —Boutayna Chokrane

At its lowest price (which is right now), Hisense’s latest U8 Series is a great buy, especially if you want eye-searing brightness above all else. WIRED reviewer Ryan Waniata noticed some SDR color accuracy issues, but you can always turn it down. It’s powered by Google TV and has brilliant black levels, deep contrast, and plenty of features. —Boutayna Chokrane

Cheap TV Deals

Courtesy of Hisense

The Hisense U6QF stands out thanks to its mini-LED backlighting and premium ULED technology. It has a 144-Hz refresh rate, so gamers will especially love this TV, and the built-in Fire TV interface allows for streaming. WIRED editor Parker Hall says the U6QF outcompetes TVs that cost almost twice as much on picture alone. —Boutayna Chokrane

Courtesy of Panasonic

The Panasonic W70 is the cheapest Fire TV we’d recommend for Alexa and Prime TV fans. It has only a 60-Hz refresh rate, and it doesn’t feature local dimming, but it has decent color and brightness. It features AirPlay, but the interface is a bit slow. WIRED editor Parker Hall says he’s never had it freeze, but it can take a second to load apps. Still, it’s hard to beat at this price. —Boutayna Chokrane

The Roku Pro Series is bright and easy to use, performing well for both movies and gaming. Reviewer Adrienne So’s test of the 65-inch model showed no haloing on dark scenes, and its 120-Hz refresh rate ensures smooth gameplay. The interface is user-friendly, and the voice remote has a handy ping feature to find it when lost.

Photograph: Parker Hall

This incredibly affordable Vizio TV supports Dolby Vision and has a simple interface for seamless casting from both Android and iOS. A 55-inch model costs around $250, a steal for these features and one of the best budget TVs we’ve tested. Sizes range from 48 inches to a large 85 inches.

Streaming Device Deals

Photograph: Roku

Our all-around favorite streaming device also comes from Roku and is on sale. The Roku Streaming Stick has support for 4K resolution and HDR, streams up to twice as fast as the older model, and comes with a voice remote. The Roku interface is the easiest to navigate if you’re new to streaming (or shopping for someone who’s new to it). —Nena Farrell

Photograph: Parker Hall

If you’re looking for a great streaming device to cast from your phone, the Google TV Streamer is easily the best. It replaced the Chromecast with Google TV, but still has that same ability to stream from other devices on the Wi-Fi that made the Chromecast such a hit. Instead of a dongle, it’s a sleek little box that sits on your media console. There are tons of handy features, but my favorite is that you can use the box to make the remote beep and help you find it. —Nena Farrell

Photograph: Amazon

If you want to go with the best Roku streaming device (and still get it on sale, of course), the Roku Ultra has the highest possible streaming quality and can even support Dolby Vision. It’s a great choice if you have a newer TV that can deliver on the screen quality to match. —Nena Farrell

Photograph: Parker Hall

Roku

Streaming Stick Plus (2025)

If you’re looking to add streaming smarts to an older TV, this is the handy Roku streaming stick to add. WIRED editor Parker Hall recommends going for a nicer stick if you can, if the TV is on the newer side, but this price is fantastic for adding your favorite streaming sites to any old screen. —Nena Farrell

Courtesy of Amazon

Amazon

Fire TV Stick 4K Max (2nd Generation)

If you’re more of an Amazon Prime person, you might prefer to get one of Amazon’s Fire TV devices to stream from. Our favorite from the Amazon Fire ecosystem is on sale, the Fire TV Stick 4K Max. You’ll still get access to other major streaming apps, but it’s designed for Amazon users in mind (including Amazon smart home, with a picture-in-picture security camera feed feature) and the ability to ask Alexa questions. —Nena Farrell

Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.